Branding

What Is Branding?

Brands are an effective way for companies to communicate their vision. A brand clarifies what a company stands for and why. A brand also refers to the overall experience a person has when interacting with a business — as a shopper, customer, social media follower, or mere passerby.

Branding

In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Branding is in social media captions, billboard color palettes, and the materials brands use for their packaging. Companies that create strong brands know that their brand identity needs to live everywhere. They know their names extend far beyond the label and can entice consumers to choose their products out of a lineup of options.

The Importance of Branding

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is the entire identity of your business. Your brand gives you personality. Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, and supports your marketing and advertising.